40 years ago...and now - 'Hamara Bajaj': Clarion call for consumerism
Showing a montage of daily life, it advocated taking pride in an Indian brand
View Article40 years ago...and now: Calcutta shaped ad mentoring
City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent
View Article40 Years Ago... And now: Becoming hair experts
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
View Article40 Years ago... and now: Making for India
The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the seventies
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